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[Press] Pavestep Recognized as a 2021 Startup to Watch by The Starr Conspiracy


New Report From The Starr Conspiracy Lists Pavestep in the Top 10 Startups to Watch

SAN FRANCISCO — (Sept 18, 2020) — — The Starr Conspiracy, a B2B marketing agency for workplace innovators, today announced that Pavestep appears as a Top Startup to Watch in its recently published Brandscape™ 2021 report, Talent and Learning: All Together Now.

The Starr Conspiracy is the premier agency focused on companies creating the future of work. Work Technology is bigger than just HR Technology. These companies are coming from many different adjacent industries — Financial Technology, Insurance Technology, and other enterprise software and services categories. The Startups to Watch list for Work Technology focuses on the most innovative companies and the hottest trends in workplace innovation.

“The best brands — not necessarily the best products — will always win a market. The Startups to Watch list features the early stage innovative brands that could become the industry leaders of tomorrow,” said Steve Smith, Partner and Chief Marketing Officer of The Starr Conspiracy. “These brands are a reflection of the people and the culture who created them. These brands appeal to buyers because they are a reflection of who these buyers want to be.”

To read the full report or see the complete list of brandscapes, visit


You’re busy creating the future of work. You don’t have time to teach an agency what you do. At The Starr Conspiracy, your work is our business. Brand or demand. Traction or scale. We accelerate results. If you are creating innovative workplace solutions, there’s no better B2B marketing agency to bring your brand to life. The Starr Conspiracy is co-located in Fort Worth, Texas and San Francisco. Learn more at


Pavestep is the performance management for the new workforce. Our software platform and workshops help managers and employees share effective performance feedback & streamline performance review processes. Develop and motivate your talent with us at

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